How your data is handled
MediaProof Labs is designed to require as little sensitive information as possible. You control what information you enter.
What you don't need to do
- Connect an advertising account
- Provide advertising platform credentials
- Upload your complete media plan
- Provide customer-level data
What we need
MediaProof Labs primarily works from information such as:
- Business objective
- Industry
- Target audience
- Geography
- Media budget
- Channel allocation
- KPIs
- Forecast assumptions
- Media delivery assumptions
- Fees and costs
Avoid entering personally identifiable customer information or information that isn't necessary for the assessment.
Why we don't require your media plan
Media plans can contain sensitive business information, including budgets, negotiated rates, targeting strategies, forecasts, agency economics, and unreleased initiatives. V1 is intentionally designed around structured inputs so you can receive an assessment without uploading the underlying document.
Privacy Policy
Last Updated: September 13, 2026
MediaProof Labs ("MediaProof Labs," "we," "us," or "our") provides an online tool designed to help users independently evaluate media plans and media investment decisions.
This Privacy Policy explains what information may be collected when you use MediaProof Labs, how that information may be used, and the choices available to you.
1. Information You Provide
You may provide information about a media plan in order to receive an assessment.
This may include:
- Business type and industry
- Marketing objectives
- Target audience
- Geography
- Campaign duration
- Media budget
- Channel and platform allocations
- Performance assumptions and forecasts
- Audience reach and frequency estimates
- Media delivery and viewability information
- Agency, technology, data, production, or other fees
- Additional context you voluntarily provide
MediaProof Labs does not require you to connect an advertising account or upload your complete media plan in the current version of the service.
Please do not submit personal customer information, confidential personal information, passwords, advertising platform credentials, payment card information, or other information that is not necessary to perform the assessment.
2. Information Collected Automatically
When you visit or use MediaProof Labs, certain technical and usage information may be collected automatically by the services used to operate the website.
Depending on our configuration, this may include information such as:
- Browser and device type
- General usage information
- Pages or features accessed
- Referring pages
- Approximate geographic information derived from technical information
- IP address and similar technical identifiers
- Error and performance information
We may use this information to operate, secure, understand, and improve the service.
3. How We Use Information
Information may be used to:
- Generate your media plan audit
- Perform calculations and analysis requested by you
- Provide and operate the service
- Maintain and improve functionality
- Understand how the service is being used
- Identify errors, abuse, or security issues
- Respond to support requests
- Comply with applicable legal obligations
We do not use the information you provide to make advertising purchases or changes to your advertising accounts.
4. AI-Assisted Analysis
MediaProof Labs uses artificial intelligence and automated systems to analyze information you provide and generate assessments, recommendations, calculations, and other output.
Information submitted for analysis may be processed by third-party technology providers that support the operation of the service.
AI-generated analysis may contain errors or may not account for information that was not provided. MediaProof Labs should be used as a decision-support tool and not as a guarantee of media performance or business results.
5. Service Providers
We may use third-party service providers to host, operate, analyze, secure, and provide functionality for MediaProof Labs.
These providers may process information on our behalf as necessary to provide their services.
Our service providers may include providers of:
- Website and application hosting
- Artificial intelligence services
- Analytics and error monitoring
- Data storage and processing
