MediaProof Labs

A Second Opinion on Your Media Plan

PlanProof, the independent media plan assessment from MediaProof Labs, helps marketing leaders pressure-test a media plan before committing the budget. It isn't designed to replace your agency, internal media team, or professional judgment. It's designed to give you another independent perspective before you approve the investment.

Watch it in action

mediaprooflabs.com/audit

Step 1 of 5

Plan Context

Business ObjectiveDrive qualified leads for product launch
Target AudienceB2B marketing leaders, US
Total Budget$450,000 / 3 months
Primary KPICost per qualified lead
1

Tell us what you're trying to accomplish

Start with the business context behind the plan. We'll ask about:

  • Business objective
  • Business model
  • Target audience
  • Geography
  • Campaign duration
  • Total budget
  • Primary KPI

The same media mix can be smart for one objective and completely wrong for another. Context matters.

2

Show us where the money is going

Enter the channels, platforms, budgets, objectives, KPIs, fees, and any forecast assumptions you have. You do not need to upload the actual media plan.

3

We pressure-test it

PlanProof evaluates:

  • Strategy and objective alignment
  • Audience strategy
  • Reach and frequency
  • Share of voice when relevant
  • Budget allocation
  • Working vs. non-working media
  • Fees, commissions, and markups
  • Media quality and viewability
  • Channel mix
  • Funnel coverage
  • Forecast integrity
  • Testing
  • Measurement
4

Get your assessment

You'll receive:

  • Approval recommendation
  • Media Plan Score
  • Category scorecard
  • Three changes we'd consider
  • Where your media dollars are going
  • Audience delivery assessment
  • What looks strong
  • What we'd challenge
  • Math and forecast checks
  • Questions to ask your agency or team
  • Areas requiring more information

You can challenge the assessment

Media strategy isn't always black and white. If a recommendation doesn't account for something we couldn't know, tell us.

For example: "LinkedIn has a much higher CPL for us, but those leads convert to opportunities at three times the rate of Meta."

We'll reconsider the finding using the additional context. A credible audit should be willing to change its opinion when the evidence changes.

Audit My Media Plan