Terms of Service

Last Updated: September 13, 2026

These Terms of Service govern your use of MediaProof Labs, an independent media plan audit tool provided to help marketing leaders evaluate media plans before approving investment.

By using MediaProof Labs, you agree to these terms. If you do not agree, please do not use the service.

1. The Service

MediaProof Labs provides informational analysis and decision support based on information you enter about a media plan. The service generates an independent assessment of media strategy, budget allocation, audience delivery, fees, assumptions, and measurement. MediaProof Labs does not purchase media, manage advertising campaigns, or make changes to advertising accounts.

2. No Guarantee of Results

Assessments generated by MediaProof Labs are based on the information provided and are not a guarantee of campaign performance, financial outcomes, or business results. Media performance depends on many factors outside the scope of this service, including execution, market conditions, creative quality, and competitive activity.

3. AI-Assisted Analysis

MediaProof Labs uses artificial intelligence and automated systems to analyze information and generate assessments. AI-generated analysis may contain errors or may not account for information that was not provided. MediaProof Labs should be used as a decision-support tool and not as a replacement for professional judgment.

4. Your Responsibility

You are responsible for the information you enter into MediaProof Labs. Please do not submit personal customer information, confidential personal information, passwords, advertising platform credentials, payment card information, or other information that is not necessary to perform the assessment.

5. No Professional Advice

MediaProof Labs provides informational analysis and decision support. It is not professional advice, financial advice, legal advice, or a substitute for consulting with a qualified professional. You should independently evaluate any assessment before making decisions about media investment.

6. Service Availability

MediaProof Labs is provided on an "as available" basis. We may modify, suspend, or discontinue the service at any time without notice. We do not guarantee uninterrupted or error-free operation.

7. Intellectual Property

The MediaProof Labs service, including its methodology, scoring framework, prompts, decision rules, and underlying analysis logic, is proprietary. You may not reverse engineer, copy, or redistribute the service or its output without permission.

8. Limitation of Liability

MediaProof Labs is provided for informational purposes. To the fullest extent permitted by law, we are not liable for any decisions made or actions taken based on the assessment, or for any indirect, incidental, or consequential damages arising from the use of the service.

9. Changes to These Terms

We may update these Terms of Service from time to time. Continued use of MediaProof Labs after changes are posted constitutes acceptance of the updated terms.