Products
Independent tools for more confident marketing decisions
MediaProof Labs helps marketing leaders evaluate strategies, plans, and investments before they approve them. Each tool provides an objective assessment without agency bias, platform commissions, or a sales pitch.
What's Next
More Ways to Use PlanProof Are Coming
Start with a complete independent assessment today. Additional tools for comparing, managing, and presenting media plans are coming soon.
PlanProof
Free during beta*
Get an independent assessment of your media plan before approving the spend.
- Complete media plan assessment
- Strategy and media mix evaluation
- Budget, fee, and forecast review
- Audience and measurement analysis
- Independent scorecard and findings
PlanProof Pro
Premium pricing coming soon
Advanced decision-support tools for leaders who review, compare, and approve media investments.
- Compare multiple plans or plan versions
- Benchmark fees and budget allocations
- Save assessments and track changes
- Generate approval-ready executive summaries
*Full PlanProof assessments are free during the beta. Additional premium tools may be introduced in the future.
From MediaProof Labs
More independent tools are on the way
PlanProof is the first tool in a suite of independent decision-support products from MediaProof Labs. Here's a look at what we're building next.
ChannelProof
Independent channel-level performance review
Pressure-test the performance, attribution, and economics of a specific channel or platform before doubling down on the investment.
AgencyProof
Independent agency and partner evaluation
An objective assessment of an agency or media partner's proposed strategy, economics, and measurement plan — without the pitch.
ForecastProof
Independent forecast and assumption review
Stress-test the assumptions, models, and scenarios behind a marketing forecast before you commit to the number.